As companies race to find value in their data and improve the customer experience, many have overlooked an obvious value-add: providing analytics for the customer. Client-facing analytics differentiates companies from the competition, helping increase market share, retention, and even direct revenue if packaged and productized.
Why aren’t all companies doing this already? The data is there, and the reporting, dashboards, and visualizations are plenty.
One of the most difficult aspects of trying to provide analytics to customers is delivering a complete, appealing product. With analytics coming from a variety of internal business intelligence tools, packaging all of this information is far from easy. Both internal and external, users desire a seamless analytics experience. If bringing all of this content together into a single user experience wasn’t challenging enough, each experience needs to be tailored for various audiences.
On top of wrangling content, curating different experiences, and creating a pretty product – facilitating understanding is also a challenge. Chief Data Officers are tasked with fostering data culture, increasing BI adoption, and improving data literacy. However, these initiatives shouldn’t be limited to the internal organization. Companies need to extend this concentration to clients and partners as well.
The Ideal Customer Analytics Portal
Given the needs and challenges discussed above, let’s describe the ideal external analytics portal for clients and partners:
In summary, companies should aim to deliver analytics both internally and externally to clients and partners to maximize the value of data and grow together with strong data-informed relationships using an analytics portal.
The ideal analytics portal integrates reports and visualizations from all of your different BI tools, allows for the curation of content for different groups including data literacy support, and provides an attractive and easy to use experience.
Why Act Now?
If you provide your clients with informative analytics to help them grow their businesses, your business will become an irreplaceable source of value. If you DON’T provide your clients and partners with analytics, someone else will.
The demand for analytics is continually increasing as companies use data to drive decision making. If you are not providing clients with informative analytics to help them grow their business, how are you ensuring that your service will not become an irreplaceable source of value?
Offer your clients a service that goes above and beyond the competition. Replace any frustrations by giving them full autonomy over their analytics environment.
How to create a Customer Portal with Theia
Get in touch if you want to chat about customer analytics portals – we can show you how simple it is to get set up!